info@eliterefuseltd.co.uk

0330 223 2627

Privacy Policy

1. Introduction

Welcome to Elite Refuse Ltd ("we", "our", "us"). We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data.

This Privacy Policy describes how we collect, use, and handle your personal information when you visit our website or use our services.


2. Information We Collect

We collect the following types of information:

a) Personal Information Collected via Contact Form and Web Alerts:

  • Name
  • Email address
  • Telephone number
  • Company name
  • Specific enquiry details

b) Non-Personal Information:

  • Browser type
  • IP address
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website (collected via Google Analytics)


3. How We Collect Information

We collect information through:

  • Voluntary submissions via our contact form
  • Web alert sign-ups for vehicle sales information
  • Automated tracking through Google Analytics


4. Purpose of Data Collection

We collect and use your information for the following purposes:

  • Responding to your enquiries about refuse vehicles
  • Sending web alerts about vehicle sales (with your explicit consent)
  • Communicating about our vehicle sales, hire, maintenance, and repair services
  • Analysing website usage through Google Analytics
  • Improving our website and customer service


5. Data Sharing and Disclosure

We may share your information with:

  • Flowdesk (our email marketing platform)
  • Google Analytics for website performance tracking
  • Our internal sales and customer service teams
  • Social media platforms (LinkedIn, Facebook) via integrated sharing features
  • Legal authorities when required by law


6. Data Storage and Security

We implement appropriate technical and organisational measures to protect your personal information:

  • Secure storage of contact information
  • Limited access to personal data
  • Use of reputable third-party platforms with robust security measures
  • Compliance with UK and European data protection regulations


7. User Rights

In accordance with UK and European data protection laws, you have the following rights:

  • Right to access your personal information
  • Right to request correction of any inaccurate data
  • Right to request deletion of your personal information
  • Right to withdraw consent for marketing communications
  • Right to restrict or object to processing of your data


8. Marketing Communications

We use Flowdesk to manage our web alerts and marketing communications. You can:

  • Opt-in to receive vehicle sales alerts
  • Unsubscribe from communications at any time
  • Contact us to update your communication preferences
     

9. Third-Party Links and Integrations

Our website includes links to our LinkedIn and Facebook pages. We are not responsible for the privacy practices of these external platforms.
 

10. Cookies and Tracking

We use Google Analytics to understand website usage. While we do not use traditional cookies, our analytics tracking helps us improve user experience and website functionality.


11. Children's Privacy

Our services are not intended for individuals under 18, and we do not knowingly collect personal information from children.


12. International Data Transfers

As a UK-based company serving European customers, we ensure data transfers comply with UK GDPR and EU data protection regulations.
 

13. Changes to This Privacy Policy

We may update this policy periodically. Please come back to this page and check if you have any concerns.


14. Contact Information

For any privacy-related questions or requests, please contact us at:

  • Email: info@eliterefuseltd.co.uk
  • Postal Address: Elite Refuse Ltd, Manor Farm Buildings, Stokeham, Retford, Nottinghamshire, DN22 0JZ

**Last Updated**: Jan 2025

**Regulatory Compliance**: This privacy policy is designed to comply with UK GDPR and EU data protection regulations.